DI VANESSA DESIGNS
Branding
Illustration
Packaging
Website
Stationary
Photography
OVERVIEW
A small business that creates a variety of handmade accessories, home decor, and more. A total rebrand was created to appeal to a younger more modern target audience, encourage more business inquires, and overall activity on social media. The goal was to emphasize the core ideals and feel of the company as it pertains to the new potential audience while maintaining the core and established consumers.
SOLUTION
The sunflower, a symbol of sunshine, happiness, and the perfect gift, became the brand's main mark. An elegant serif and clean sans serif font were paired to convey a feminine and modern esthetic. Accented with a flowing script font and hand drawn flowers native to California these elements speak to the brands whimsical and free-spirited lifestyle.
