IL BOUN PESCE
Branding
Digital
Print
OVERVIEW
Il Boun Pesce is a conceptual seafood restaurant, located in San Diego, that serves sustainable food with an easily adaptable menu in accordance to the SeaFood Watch and sustainable practices, and makes every effort to reduce harmful waste into the environment that may negatively affect the ecosystem. Il Boun Pesce means The Good Fish in Italian. The Italian name pays homage to the European fisherman who provided the economic foundation of the San Diego city.
SOLUTION
The goal with the color was to take a more traditional seafood color palette of muted blue and red, and brighten it up to feel more fresh and modern to appeal to a younger audience. A fun rounded display font and simple sans serif typefaces were paired with hand drawn illustrations and a flowing script, both of which convey the restaurant’s friendly and welcoming environment. The fish used in the logo is a tuna, which is one of the most sustainable fish on the market.
